Sales Training Curriculum

Training Programs Available

The Four Pillars of the Sales Profession™

A complete curriculum for sales professional career development

Sales Professional Negotiation™

Advanced strategic and tactical skill to help protect margins under pressure

Sales Professional Management™

Leadership and coaching skills to help build and establish the structure, tools and disciplines of The Four Pillars into your sales team

Sales Professional Organizations™

Basic sellings skills for sales support to help everyone appropriately reinforce and sell your value

Service Professional Training™

Customer skills and the SERVE process to improve customer interaction points

*For more detailed program outlines, we can discuss your needs and quickly respond with a CUSTOM PROPOSAL! If you want in-house training for your sales team contact us.

**All programs and workbinder materials can be customized and are always personally adapted to your industry, product, selling situations, company and salesperson mix/experience. Sales Professional Training, Inc. is never canned or ’cookie cutter’ training!

***We also offer open registration SALES TRAINING CAMPS in Dayton, OH. Upcoming camps August 5-7, 2014 and November 9-11, 2014.  For registration information: contact us.


Sales Training Philosophy - The Four Pillars Concept

Sales Professional Training

The Four Pillars are stabilized and sturdy when the tools and disciplines of our profession become standardized. As we raise the bar on this high calling:

  • Each sales professional can become a pinnacle!
  • Each sales professional organization can become a landmark!

Training is foundational. Structure is achieved by laying a steadfast foundation. Building the Four Pillars into your career and team begins witha  clear presentation of the requirements and a common system. Each conept of the Four Pillars is established by:

  • Curriculum that is understandable, applicable and proven
  • Facilitation that is passionate, persuasive and believable
  • Participant response that is motivated, challenged and measurable

Pillar I - Personal Disciplines

Selling is primarily a personally driven, individual sport. Building a structure of fundamental tools and disciplines assures consistent actions and maximized results

Pillar II - Relationship Skills

People buy from people they like and trust. Sales Professionals must be masters of communication skills, listening and adapting to all styles of people.

Pillar III - Strategic Selling

Getting the big picture of all the activities required by professionals througout the life of long-term customers is preeminent. Duties for marketing, SELLing and serving customers must be established. Sales Professionals must invest thought and research into the status and direction of each account. Formal strategic planning is essential for selected key accounts.

Pillar IIII - Tactical Selling

The interaction with the customer is where sales are won or lost. Every call counts. Brilliant execution of tactical selling requires pre-call planning and ongoing practice.